The Daytona 675 stands alone in the hotly contested sports bike arena and while others might compare it to a myriad of motorcycles, it's very much a statement of how a pure Triumph sports bike should look and, just as importantly, feel. In one single stroke it has redefined just how a middleweight sports bike should perform, packing as it does a large amount of power and torque into a small, nimble package.

In the sports bike market many machines are seen almost as disposable by their owners and treated accordingly. In contrast Triumph's wish for the 675 Daytona was to create an exciting bike that owners will never tire of looking at, cherishing and above all else, riding. Added to this was a desire not only to build the most exciting and useable sports bike that's ever left the Hinckley factory, but also to steal the crown for the most beautiful sports bike in the market.

While the Daytona 675 is very much a premium product with top quality components, exceptional attention to detail and high quality finish, its final retail price has been deliberately pegged at an affordable level.

With the Daytona 675 Triumph aimed to create an exciting bike that owners will never tire of owning and, above all else, riding. It sits within a class of one, delivering an incredible performance with its exciting, powerful engine and intuitive, razor-sharp chassis. It also looks and sounds like nothing else. All quite deliberate and driven by that one solitary word; 'incomparable'.