Triumph motorcycles have long had a sense of their own purpose and a sense of distinction and, against a mass of homogenous product, Triumph motorcycles stand out as being unique. Simply put, they're not like other bikes in look, feel and character. This is a planned evolutionary process that has become clearer over the last two years with bikes like the stunning Rocket III, iconic Speed Triple and breathtaking Sprint ST. These bikes are evidence of a real focus and desire from Triumph to build their bikes, their way. It's a process that has gathered great success in terms of worldwide sales, press appreciation and brand identification.
Which is why, from the very first stages of planning, designing and building the revolutionary Daytona 675, Triumph decided to expand and build on that difference and one single word was chosen to inspire the whole project: 'Incomparable'.
The Daytona 675 stands alone in the hotly contested sports bike arena and while
others might compare it to a myriad of motorcycles, it's very much a statement of
how a pure Triumph sports bike should look and, just as importantly, feel. In one
single stroke it has redefined just how a middleweight sports bike should perform,
packing as it does a large amount of power and torque into a small, nimble package.
In the sports bike market many machines are seen almost as disposable by their
owners and treated accordingly. In contrast Triumph's wish for the 675 Daytona was
to create an exciting bike that owners will never tire of looking at, cherishing and
above all else, riding. Added to this was a desire not only to build the most exciting
and useable sports bike that's ever left the Hinckley factory, but also to steal the
crown for the most beautiful sports bike in the market.
While the Daytona 675 is very much a premium product with top quality
components, exceptional attention to detail and high quality finish, its final retail
price has been deliberately pegged at an affordable level.
With the Daytona 675 Triumph aimed to create an exciting bike that owners will
never tire of owning and, above all else, riding. It sits within a class of one,
delivering an incredible performance with its exciting, powerful engine and intuitive,
razor-sharp chassis. It also looks and sounds like nothing else. All quite deliberate
and driven by that one solitary word; 'incomparable'.
Very few motorcycles can be seen as mold-breaking but the Daytona 675 is definitely
one of them.